XM Satellite Radio / Holiday season ads

With no budget for photography and not much in the way of product imagery available to work with, copy becomes the hero for a series of clever print ads for XM Satellite Radio. Working with the team at Saatchi & Saatchi, Toronto, I was tasked with crafting a whole lot of delightfully written copy into the shape of a sock and a scarf, illustrating two reasons for people to give the gift that keeps on receiving during the holiday season.