BMW Beats Per M / Mobile App

Beats Per M is a concept for an app that allows BMW fans and enthusiasts to turn everyday moments like taking the stairs (or not-so-everyday moments like being chased by a pack of wild hyenas) into chances to compete to win BMW branded merchandise, test-drives and the grand-prize of a BMW M5 Series Sedan. The app works by measuring a user's pulse (BPM) when they press their finger to the camera of their mobile device. The app concept was created for the 2021 National Advertising Awards Competition. Copywriting credit: Appanna Chetranda.